{"id":1933,"date":"2025-09-22T10:49:42","date_gmt":"2025-09-22T03:49:42","guid":{"rendered":"https:\/\/grasslandvn.com\/?p=1933"},"modified":"2025-09-22T10:49:42","modified_gmt":"2025-09-22T03:49:42","slug":"dua-san-pham-ocop-vuon-xa-bang-so-hoa","status":"publish","type":"post","link":"https:\/\/grasslandvn.com\/?p=1933","title":{"rendered":"\u0110\u01b0a s\u1ea3n ph\u1ea9m OCOP v\u01b0\u01a1n xa b\u1eb1ng s\u1ed1 h\u00f3a"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, nhi\u1ec1u h\u1ee3p t\u00e1c x\u00e3 (HTX) \u0111ang coi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 ch\u00eca kh\u00f3a gi\u00fap s\u1ea3n ph\u1ea9m Ch\u01b0\u01a1ng tr\u00ecnh \u201cM\u1ed7i x\u00e3 m\u1ed9t s\u1ea3n ph\u1ea9m\u201d (OCOP) v\u01b0\u01a1n xa h\u01a1n, kh\u00f4ng ch\u1ec9 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc m\u00e0 c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn xu\u1ea5t kh\u1ea9u.<\/span><\/strong><\/h3>\n

S\u1ed1 h\u00f3a l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu<\/strong><\/p>\n

Theo B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 M\u00f4i tr\u01b0\u1eddng, \u0111\u1ebfn nay c\u1ea3 n\u01b0\u1edbc \u0111\u00e3 c\u00f3 h\u01a1n 11.000 s\u1ea3n ph\u1ea9m OCOP \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn t\u1eeb 3 sao tr\u1edf l\u00ean, trong \u0111\u00f3 nhi\u1ec1u m\u1eb7t h\u00e0ng n\u00f4ng s\u1ea3n, th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn, d\u01b0\u1ee3c li\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7 \u0111\u00e3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng nh\u1ea5t \u0111\u1ecbnh. Tuy nhi\u00ean, vi\u1ec7c qu\u1ea3ng b\u00e1, ti\u00eau th\u1ee5 v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf, ch\u1ee7 y\u1ebfu ph\u1ee5 thu\u1ed9c v\u00e0o h\u1ed9i ch\u1ee3, k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng.<\/p>\n

Ch\u00ednh v\u00ec v\u1eady, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t xu h\u01b0\u1edbng, m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i cho s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c HTX, s\u1ea3n ph\u1ea9m v\u00f9ng s\u00e2u, v\u00f9ng xa th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i, m\u1edf ra c\u01a1 h\u1ed9i ti\u00eau th\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1c \u0111\u1eb7c s\u1ea3n v\u00f9ng mi\u1ec1n, s\u1ea3n ph\u1ea9m OCOP.<\/p>\n

Theo \u0111\u1ea1i di\u1ec7n Li\u00ean minh HTX Vi\u1ec7t Nam, m\u1ee9c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trung b\u00ecnh c\u1ee7a HTX tr\u00ean to\u00e0n qu\u1ed1c hi\u1ec7n nay \u0111\u1ea1t kho\u1ea3ng 32%. Trong \u0111\u00f3, kho\u1ea3ng 13,6% \u0111\u00e3 ho\u00e0n t\u1ea5t s\u1ed1 h\u00f3a, c\u00f2n 50% \u0111ang trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai. Nh\u1eefng HTX \u0111\u00e3 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 cho th\u1ea5y hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t, khi ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 15-20% chi ph\u00ed s\u1ea3n xu\u1ea5t, \u0111\u1ed3ng th\u1eddi n\u0103ng su\u1ea5t t\u0103ng t\u1eeb 15-28%.<\/p>\n

\u00d4ng Nguy\u1ec5n Minh Ti\u1ebfn, Gi\u00e1m \u0111\u1ed1c V\u0103n ph\u00f2ng \u0110i\u1ec1u ph\u1ed1i n\u00f4ng th\u00f4n m\u1edbi trung \u01b0\u01a1ng cho bi\u1ebft, n\u1ebfu kh\u00f4ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1, s\u1ea3n ph\u1ea9m OCOP kh\u00f3 c\u00f3 th\u1ec3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 xu\u1ea5t kh\u1ea9u ch\u00ednh ng\u1ea1ch. S\u1ed1 h\u00f3a s\u1ebd gi\u00fap minh b\u1ea1ch th\u00f4ng tin, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng k\u00eanh ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Nhi\u1ec1u HTX \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p s\u1ed1 trong qu\u1ea3n l\u00fd, s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m. C\u1ee5 th\u1ec3, HTX N\u00f4ng nghi\u1ec7p h\u1eefu c\u01a1 Tr\u00e1c V\u0103n (H\u00e0 Nam) \u0111\u00e3 tri\u1ec3n khai h\u1ec7 th\u1ed1ng m\u00e3 QR truy xu\u1ea5t ngu\u1ed3n g\u1ed1c cho to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m OCOP. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 c\u1ea7n qu\u00e9t m\u00e3 l\u00e0 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c quy tr\u00ecnh tr\u1ed3ng tr\u1ecdt, ng\u00e0y thu ho\u1ea1ch, ch\u1ee9ng nh\u1eadn an to\u00e0n.<\/p>\n

T\u1ea1i Qu\u1ea3ng Ninh, n\u01a1i d\u1eabn \u0111\u1ea7u c\u1ea3 n\u01b0\u1edbc v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m OCOP, nhi\u1ec1u HTX \u0111\u00e3 m\u1ea1nh d\u1ea1n \u0111\u01b0a s\u1ea3n ph\u1ea9m l\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Voso, Postmart, Lazada, Shopee. \u00d4ng Ph\u1ea1m V\u0103n H\u00f9ng, Gi\u00e1m \u0111\u1ed1c m\u1ed9t HTX OCOP t\u1ea1i H\u1ea1 Long chia s\u1ebb, tr\u01b0\u1edbc \u0111\u00e2y, s\u1ea3n ph\u1ea9m c\u1ee7a c\u01a1 s\u1edf ch\u1ec9 b\u00e1n quanh \u0111\u1ecba ph\u01b0\u01a1ng, nh\u01b0ng nh\u1edd \u0111\u01b0a l\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, doanh thu \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i. Kh\u00e1ch h\u00e0ng t\u1eeb H\u00e0 N\u1ed9i, TP. H\u1ed3 Ch\u00ed Minh hay th\u1eadm ch\u00ed c\u1ea3 ki\u1ec1u b\u00e0o \u1edf n\u01b0\u1edbc ngo\u00e0i c\u0169ng c\u00f3 th\u1ec3 \u0111\u1eb7t mua d\u1ec5 d\u00e0ng.<\/p>\n

S\u1ed1 li\u1ec7u t\u1eeb B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng cho th\u1ea5y, doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2024 \u0111\u1ea1t h\u01a1n 20 t\u1ef7 USD, t\u0103ng 25% so v\u1edbi n\u0103m tr\u01b0\u1edbc. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 c\u00e1c HTX \u0111\u01b0a s\u1ea3n ph\u1ea9m OCOP ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed. Tuy nhi\u00ean, kh\u00f4ng \u00edt HTX v\u1eabn g\u1eb7p kh\u00f3 kh\u0103n khi b\u01b0\u1edbc v\u00e0o \u201cs\u00e2n ch\u01a1i s\u1ed1\u201d.<\/p>\n

\"\"<\/p>\n

C\u1ea7n h\u1ec7 sinh th\u00e1i s\u1ed1 \u0111\u1ed3ng b\u1ed9<\/strong><\/p>\n

C\u00e1c chuy\u00ean gia cho r\u1eb1ng, \u0111\u1ec3 s\u1ea3n ph\u1ea9m OCOP v\u01b0\u01a1n xa b\u1eb1ng s\u1ed1 h\u00f3a, c\u1ea7n c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1ed3ng b\u1ed9 t\u1eeb c\u01a1 quan qu\u1ea3n l\u00fd, doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 \u0111\u1ebfn ch\u00ednh HTX.<\/p>\n

TS. Tr\u1ea7n Th\u1ecb H\u1ea1nh ph\u00e2n t\u00edch, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m l\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Quan tr\u1ecdng h\u01a1n l\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd s\u1ea3n xu\u1ea5t th\u00f4ng minh, d\u1eef li\u1ec7u minh b\u1ea1ch, chu\u1ed7i cung \u1ee9ng k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd. C\u00f3 nh\u01b0 v\u1eady, s\u1ea3n ph\u1ea9m OCOP m\u1edbi \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n

Ngo\u00e0i ra, v\u1ea5n \u0111\u1ec1 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn v\u00e0 logistics c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng. Nhi\u1ec1u HTX \u1edf v\u00f9ng s\u00e2u, v\u00f9ng xa c\u00f2n h\u1ea1n ch\u1ebf trong kh\u00e2u v\u1eadn chuy\u1ec3n, khi\u1ebfn chi ph\u00ed t\u0103ng cao v\u00e0 gi\u1ea3m s\u1ee9c c\u1ea1nh tranh.<\/p>\n

Nh\u1eb1m th\u00e1o g\u1ee1 kh\u00f3 kh\u0103n, nhi\u1ec1u \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp hu\u1ea5n k\u1ef9 n\u0103ng s\u1ed1 cho HTX. T\u1ea1i \u0110\u1ed3ng Th\u00e1p, t\u1ec9nh \u0111\u00e3 ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ed5 ch\u1ee9c l\u1edbp \u0111\u00e0o t\u1ea1o cho h\u00e0ng tr\u0103m HTX OCOP, t\u1eeb k\u1ef9 n\u0103ng livestream b\u00e1n h\u00e0ng \u0111\u1ebfn qu\u1ea3n tr\u1ecb gian h\u00e0ng online.<\/p>\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 c\u0169ng b\u1eaft tay c\u00f9ng HTX. Ch\u1eb3ng h\u1ea1n, Viettel Post h\u1ed7 tr\u1ee3 \u0111\u01b0a s\u1ea3n ph\u1ea9m OCOP l\u00ean s\u00e0n Voso k\u00e8m d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n t\u1eadn n\u01a1i; VNPost tri\u1ec3n khai g\u00f3i gi\u1ea3i ph\u00e1p \u0111\u1ed3ng b\u1ed9 t\u1eeb b\u00e1n h\u00e0ng, thanh to\u00e1n \u0111\u1ebfn ph\u00e2n ph\u1ed1i qua s\u00e0n Postmart.<\/p>\n

\u00d4ng Tr\u1ea7n Tu\u1ea5n Anh, chuy\u00ean gia th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u1eadn \u0111\u1ecbnh, n\u1ebfu \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1ed1t, HTX ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m. Quan tr\u1ecdng l\u00e0 thay \u0111\u1ed5i t\u01b0 duy, coi c\u00f4ng ngh\u1ec7 l\u00e0 c\u00f4ng c\u1ee5 b\u1eaft bu\u1ed9c, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi.<\/p>\n

Nhi\u1ec1u s\u1ea3n ph\u1ea9m OCOP \u0111\u00e3 b\u01b0\u1edbc \u0111\u1ea7u c\u00f3 m\u1eb7t t\u1ea1i c\u00e1c si\u00eau th\u1ecb \u1edf Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c, ch\u00e2u \u00c2u. Tuy nhi\u00ean, \u0111\u1ec3 m\u1edf r\u1ed9ng xu\u1ea5t kh\u1ea9u, s\u1ed1 h\u00f3a l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft nh\u1eb1m \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u v\u1ec1 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, ch\u1ee9ng nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 minh b\u1ea1ch th\u00f4ng tin.<\/p>\n

\u00d4ng L\u00ea Ho\u00e0ng T\u00e0i, Ph\u00f3 C\u1ee5c tr\u01b0\u1edfng C\u1ee5c X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) nh\u1ea5n m\u1ea1nh, c\u00e1c n\u01b0\u1edbc nh\u1eadp kh\u1ea9u ng\u00e0y c\u00e0ng si\u1ebft ch\u1eb7t quy \u0111\u1ecbnh v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 t\u00ednh minh b\u1ea1ch. Do \u0111\u00f3, vi\u1ec7c s\u1ed1 h\u00f3a th\u00f4ng tin s\u1ea3n ph\u1ea9m, \u00e1p d\u1ee5ng blockchain trong qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng s\u1ebd l\u00e0 b\u01b0\u1edbc \u0111i quan tr\u1ecdng \u0111\u1ec3 s\u1ea3n ph\u1ea9m OCOP \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n th\u00e2m nh\u1eadp s\u00e2u v\u00e0o th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n

\u0110\u01b0a s\u1ea3n ph\u1ea9m OCOP v\u01b0\u01a1n xa b\u1eb1ng s\u1ed1 h\u00f3a kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh con \u0111\u01b0\u1eddng t\u1ea5t y\u1ebfu. T\u1eeb vi\u1ec7c qu\u1ea3n l\u00fd s\u1ea3n xu\u1ea5t, minh b\u1ea1ch th\u00f4ng tin, \u0111\u1ebfn m\u1edf r\u1ed9ng k\u00eanh ti\u00eau th\u1ee5 v\u00e0 xu\u1ea5t kh\u1ea9u, c\u00f4ng ngh\u1ec7 s\u1ed1 m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c HTX.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, nhi\u1ec1u h\u1ee3p t\u00e1c x\u00e3 (HTX) \u0111ang coi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 ch\u00eca kh\u00f3a gi\u00fap s\u1ea3n ph\u1ea9m Ch\u01b0\u01a1ng tr\u00ecnh \u201cM\u1ed7i x\u00e3 m\u1ed9t s\u1ea3n ph\u1ea9m\u201d (OCOP) v\u01b0\u01a1n xa h\u01a1n, kh\u00f4ng ch\u1ec9 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc m\u00e0 c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn xu\u1ea5t kh\u1ea9u. S\u1ed1 h\u00f3a l\u00e0 xu…<\/p>\n","protected":false},"author":1,"featured_media":1934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/posts\/1933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1933"}],"version-history":[{"count":1,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/posts\/1933\/revisions"}],"predecessor-version":[{"id":1935,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/posts\/1933\/revisions\/1935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/media\/1934"}],"wp:attachment":[{"href":"https:\/\/grasslandvn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}