{"id":2408,"date":"2026-06-03T08:42:06","date_gmt":"2026-06-03T01:42:06","guid":{"rendered":"https:\/\/grasslandvn.com\/?p=2408"},"modified":"2026-06-03T08:42:06","modified_gmt":"2026-06-03T01:42:06","slug":"co-hoi-va-thach-thuc-khi-dua-nong-san-len-san-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/grasslandvn.com\/?p=2408","title":{"rendered":"C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c khi \u0111\u01b0a n\u00f4ng s\u1ea3n l\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 c\u00f4ng ngh\u1ec7 s\u1ed1, n\u00f4ng d\u00e2n Ngh\u1ec7 An \u0111\u00e3 ch\u00fa tr\u1ecdng vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u00e1n h\u00e0ng livestream\u2026 \u0111\u1ec3 qu\u1ea3ng b\u00e1, ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, b\u00ean c\u1ea1nh nh\u1eefng thu\u1eadn l\u1ee3i h\u1ecd \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u00e1p l\u1ef1c t\u1eeb ch\u00ednh s\u00e1ch ph\u00ed s\u00e0n v\u00e0 b\u00e0i to\u00e1n t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh.<\/h2>\n
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T\u0103ng doanh s\u1ed1 nh\u01b0ng c\u0169ng nhi\u1ec1u \u00e1p l\u1ef1c<\/b><\/h5>\n

Vi\u1ec7c qu\u1ea3ng b\u00e1 h\u00e0ng h\u00f3a, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u00f4ng s\u1ea3n l\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) \u0111ang l\u00e0 xu th\u1ebf gi\u00fap s\u1ea3n ph\u1ea9m c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u1eeb \u0111\u00f3 ,th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n kinh t\u1ebf s\u1ed1 n\u00f4ng nghi\u1ec7p, n\u00f4ng th\u00f4n v\u00e0 s\u1ea3n xu\u1ea5t n\u00f4ng nghi\u1ec7p theo h\u01b0\u1edbng h\u00e0ng h\u00f3a. T\u1eeb \u0111\u00f3, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Anh Chu V\u0103n Qu\u00e2n, tr\u00fa t\u1ea1i x\u00e3 Kim Li\u00ean, t\u1ec9nh Ngh\u1ec7 An quy\u1ebft \u0111\u1ecbnh kh\u1edfi nghi\u1ec7p b\u1eb1ng con \u0111\u01b0\u1eddng n\u00f4ng s\u1ea3n s\u1ea1ch nh\u01b0: \u0111u \u0111\u1ee7, d\u01b0a h\u1ea5u, d\u01b0a l\u01b0\u1edbi\u2026 v\u1edbi s\u1ea3n l\u01b0\u1ee3ng m\u1ed7i v\u1ee5 l\u00ean \u0111\u1ebfn h\u00e0ng ch\u1ee5c t\u1ea5n. Theo anh Qu\u00e2n hi\u1ec7n t\u1ea1i, v\u1edbi vi\u1ec7c \u1ee9ng d\u1ee5ng khoa h\u1ecdc k\u1ef9 thu\u1eadt, ki\u1ebfn th\u1ee9c v\u00e0o s\u1ea3n xu\u1ea5t n\u00f4ng nghi\u1ec7p \u0111\u00e3 cho ra \u0111\u1eddi nh\u1eefng n\u00f4ng s\u1ea3n n\u0103ng su\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. “Tuy nhi\u00ean, kh\u00f3 nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi n\u00f4ng d\u00e2n v\u1eabn l\u00e0 t\u00ecm \u0111\u1ea7u ra cho s\u1ea3n ph\u1ea9m. Sau khi t\u00ecm hi\u1ec3u, t\u00f4i l\u1eadp ra k\u00eanh YouTube, TikTok, Fanpage\u2026v\u1edbi t\u00e0i kho\u1ea3n “anh n\u00f4ng d\u00e2n ch\u00e2n to” \u0111\u1ec3 livestream b\u00e1n n\u00f4ng s\u1ea3n”, anh Qu\u00e2n chia s\u1ebb.<\/p>\n

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Anh Chu V\u0103n Qu\u00e2n th\u01b0\u1eddng livestream \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m.<\/p>\n<\/div>\n

\u0110\u1ec3 k\u00eanh ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n, ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng c\u0169ng th\u01b0\u1eddng xuy\u00ean chia s\u1ebb c\u00e1c video v\u1ec1 sinh ho\u1ea1t h\u00e0ng ng\u00e0y, c\u00e2u chuy\u1ec7n v\u1ec1 \u0111\u1ed3ng qu\u00ea,\u2026 n\u00ean l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i ng\u00e0y c\u00e0ng \u0111\u00f4ng. V\u00ec v\u1eady, c\u00e1c k\u00eanh c\u0169ng \u0111\u00e3 c\u00f3 h\u00e0ng tr\u0103m ngh\u00ecn ng\u01b0\u1eddi theo d\u00f5i, c\u00f3 nh\u1eefng phi\u00ean b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng t\u1ea1 d\u01b0a.<\/p>\n

Ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng n\u00e0y cho bi\u1ebft, b\u00e1n s\u1ea3n ph\u1ea9m tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 t\u1ed1n k\u00e9m chi ph\u00ed v\u00e0 c\u00f3 ph\u1ea7n ph\u1ee9c t\u1ea1p h\u01a1n khi ch\u1ed1t \u0111\u01a1n, \u0111\u00f3ng h\u00e0ng, v\u1eadn chuy\u1ec3n h\u00e0ng\u2026 H\u01a1n n\u1eefa, ng\u01b0\u1eddi n\u00f4ng d\u00e2n \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi g\u00e1nh n\u1eb7ng chi ph\u00ed khi b\u00e0i to\u00e1n l\u1ee3i nhu\u1eadn \u1edf c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ed3ng lo\u1ea1t thay \u0111\u1ed5i ch\u00ednh s\u00e1ch. T\u1eeb ng\u00e0y 1\/4\/2025, TikTok Shop v\u00e0 Shopee \u0111\u00e3 \u00e1p d\u1ee5ng m\u1ee9c ph\u00ed m\u1edbi, t\u0103ng g\u1ea5p 2-3 l\u1ea7n so v\u1edbi tr\u01b0\u1edbc. “Hi\u1ec7n, chi ph\u00ed v\u1eadn chuy\u1ec3n cao, ph\u00ed s\u00e0n t\u0103ng n\u00ean ch\u00fang t\u00f4i kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea9y s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng l\u1edbn. Nhi\u1ec1u kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u mi\u1ec5n ti\u1ec1n c\u01b0\u1edbc, tuy nhi\u00ean c\u00e1c s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n l\u1ee3i nhu\u1eadn th\u1ea5p n\u00ean c\u0169ng ch\u1ec9 gi\u1ea3m \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3, \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u \u0111\u1ebfn \u0111\u01a1n h\u00e0ng. T\u00f4i c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 l\u00e0m g\u00f3i c\u01b0\u1edbc ph\u00f9 h\u1ee3p nh\u01b0ng c\u0169ng ch\u1ec9 gi\u1ea3m \u0111\u01b0\u1ee3c ph\u1ea7n”, anh Qu\u00e2n chia s\u1ebb.<\/p>\n

M\u1eb7c d\u00f9 \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n nh\u01b0ng “anh n\u00f4ng d\u00e2n ch\u00e2n to” cho r\u1eb1ng, \u0111\u00e2y l\u00e0 xu th\u1ebf t\u1ea5t y\u1ebfu bu\u1ed9c anh c\u0169ng nh\u01b0 c\u00e1c n\u00f4ng d\u00e2n s\u1ea3n xu\u1ea5t quy m\u00f4 kh\u00e1c ph\u1ea3i ti\u1ebfp c\u1eadn, l\u00e0m ch\u1ee7.<\/p>\n

L\u00e0 m\u1ed9t ng\u01b0\u1eddi tr\u1ebb kh\u1edfi nghi\u1ec7p v\u1edbi n\u00f4ng s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 \u0111ang tr\u1ef1c ti\u1ebfp v\u1eadn h\u00e0nh c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u00ean TikTok Shop, Shopee v\u00e0 Facebook, ch\u1ecb \u0110\u1eb7ng Th\u1ecb Ng\u1ecdc H\u00e0, 25 tu\u1ed5i, tr\u00fa t\u1ea1i ph\u01b0\u1eddng T\u00e2y Hi\u1ebfu, t\u1ec9nh Ngh\u1ec7 An nh\u1eadn th\u1ea5y th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 mang l\u1ea1i r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i cho n\u00f4ng s\u1ea3n Ngh\u1ec7 An.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, nhi\u1ec1u \u0111\u1eb7c s\u1ea3n hay c\u00e1c s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p kh\u00e1c ch\u1ee7 y\u1ebfu b\u00e1n quanh khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng. M\u1ea5y n\u0103m g\u1ea7n \u0111\u00e2y, nh\u1edd c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1, s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi b\u00e1n kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u00f3 c\u01a1 h\u1ed9i k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 v\u00f9ng \u0111\u1ea5t, con ng\u01b0\u1eddi v\u00e0 h\u00e0nh tr\u00ecnh l\u00e0m ra s\u1ea3n ph\u1ea9m.<\/p>\n

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\"C\u01a1<\/a><\/div>
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Ch\u1ecb H\u00e0 l\u1eadp nghi\u1ec7p b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n qu\u00ea nh\u00e0.<\/p>\n<\/figcaption><\/figure>\n

Tuy nhi\u00ean, th\u1eddi gian \u0111\u1ea7u, ch\u1ecb H\u00e0 c\u0169ng g\u1eb7p kh\u00e1 nhi\u1ec1u kh\u00f3 kh\u0103n, \u0111\u1eb7c bi\u1ec7t thi\u1ebfu kinh nghi\u1ec7m b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. L\u00e0 ng\u01b0\u1eddi kh\u00f4ng chuy\u00ean c\u0169ng ch\u01b0a qua l\u1edbp \u0111\u00e0o t\u1ea1o quay video, livestream hay x\u00e2y d\u1ef1ng n\u1ed9i dung n\u00ean c\u00f4 g\u00e1i n\u00e0y g\u1ea7n nh\u01b0 ph\u1ea3i t\u1ef1 h\u1ecdc t\u1eeb \u0111\u1ea7u.<\/p>\n

“Vi\u1ec7c b\u00e1n n\u00f4ng s\u1ea3n tr\u00ean m\u00f4i tr\u01b0\u1eddng online \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u1ec9n chu h\u01a1n r\u1ea5t nhi\u1ec1u. T\u1eeb kh\u00e2u \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf xa. \u0110\u1eb7c bi\u1ec7t v\u1edbi n\u00f4ng s\u1ea3n, ch\u1ec9 c\u1ea7n m\u1ed9t s\u01a1 su\u1ea5t nh\u1ecf trong qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t m\u00e0 t\u00f4i g\u1eb7p ph\u1ea3i khi \u0111\u01b0a n\u00f4ng s\u1ea3n c\u1ee7a b\u00e0 con l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u1ed3ng b\u1ed9 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m”, ch\u1ecb H\u00e0 chia s\u1ebb.<\/p>\n

Theo ch\u1ecb H\u00e0, khi b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp nh\u00ecn hay l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m n\u00ean y\u00eau c\u1ea7u v\u1ec1 s\u1ef1 \u0111\u1ed3ng \u0111\u1ec1u v\u00e0 \u1ed5n \u0111\u1ecbnh r\u1ea5t cao. Ch\u1ec9 c\u1ea7n m\u1ed9t v\u00e0i \u0111\u01a1n h\u00e0ng ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y, ch\u1ecb ph\u1ea3i d\u00e0nh kh\u00e1 nhi\u1ec1u th\u1eddi gian l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi b\u00e0 con n\u00f4ng d\u00e2n ngay t\u1eeb kh\u00e2u s\u1ea3n xu\u1ea5t. Thay v\u00ec thu mua theo c\u00e1ch truy\u1ec1n th\u1ed1ng, ch\u1ecb c\u00f9ng b\u00e0 con th\u1ed1ng nh\u1ea5t c\u00e1c ti\u00eau chu\u1ea9n c\u1ee5 th\u1ec3 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, quy c\u00e1ch v\u00e0 c\u00e1ch s\u01a1 ch\u1ebf s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi \u0111\u00f3ng g\u00f3i.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111\u01b0\u1ee3c ki\u1ec3m tra, ph\u00e2n lo\u1ea1i l\u1ea1i tr\u01b0\u1edbc khi g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Nh\u1eefng s\u1ea3n ph\u1ea9m ch\u01b0a \u0111\u1ea1t ti\u00eau chu\u1ea9n s\u1ebd \u0111\u01b0\u1ee3c t\u00e1ch ri\u00eang thay v\u00ec c\u1ed1 g\u1eafng b\u00e1n ra th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn chi ph\u00ed t\u0103ng l\u00ean v\u00e0 l\u1ee3i nhu\u1eadn gi\u1ea3m \u0111i trong ng\u1eafn h\u1ea1n, nh\u01b0ng gi\u00fap x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Ch\u1ecb H\u00e0 c\u0169ng th\u01b0\u1eddng xuy\u00ean ghi nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 chia s\u1ebb ng\u01b0\u1ee3c tr\u1edf l\u1ea1i v\u1edbi b\u00e0 con. Khi kh\u00e1ch h\u00e0ng g\u00f3p \u00fd v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, m\u1eabu m\u00e3 ho\u1eb7c bao b\u00ec, ch\u1ecb v\u00e0 ng\u01b0\u1eddi d\u00e2n \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ho\u00e0n thi\u1ec7n h\u01a1n qua t\u1eebng v\u1ee5 s\u1ea3n xu\u1ea5t.<\/p>\n

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\"C\u01a1<\/a><\/div>
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B\u1ea3n th\u00e2n ch\u1ecb H\u00e0 lu\u00f4n coi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t b\u1edfi c\u00f4ng ngh\u1ec7 c\u00f3 ph\u00e1t tri\u1ec3n \u0111\u1ebfn \u0111\u00e2u th\u00ec s\u1ef1 uy t\u00edn v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u01b0a n\u00f4ng s\u1ea3n l\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 c\u00f2n l\u00e0 qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i t\u01b0 duy s\u1ea3n xu\u1ea5t. “Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 th\u00ec s\u1ea3n ph\u1ea9m ph\u1ea3i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh, minh b\u1ea1ch v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec1u t\u00f4i \u0111ang ki\u00ean tr\u00ec th\u1ef1c hi\u1ec7n c\u00f9ng b\u00e0 con n\u00f4ng d\u00e2n trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n Ngh\u1ec7 An. Thay v\u00ec ch\u1ec9 t\u1eadp trung b\u00e1n h\u00e0ng, t\u00f4i x\u00e2y d\u1ef1ng k\u00eanh theo h\u01b0\u1edbng k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n ch\u00e2n th\u1eadt t\u1eeb v\u01b0\u1eddn, t\u1eeb ng\u01b0\u1eddi n\u00f4ng d\u00e2n v\u00e0 t\u1eeb ch\u00ednh h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh. Khi kh\u00e1ch h\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c ngu\u1ed3n g\u1ed1c v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, h\u1ecd s\u1ebd tin t\u01b0\u1edfng h\u01a1n”, ch\u1ecb H\u00e0 nh\u1ea5n m\u1ea1nh.<\/p>\n

Tr\u01b0\u1edbc th\u1ef1c tr\u1ea1ng chi ph\u00ed s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u0103ng cao, ch\u1ecb H\u00e0 ph\u1ea3i t\u0103ng th\u00eam gi\u00e1 s\u1ea3n ph\u1ea9m. “Khi c\u00e1c s\u00e0n \u0111\u1ed3ng lo\u1ea1t t\u0103ng ph\u00ed, \u0111\u1ec3 kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn, t\u00f4i \u0111\u00e3 l\u00e0m video gi\u1ea3i th\u00edch \u0111\u1ec3 h\u1ecd tin v\u00e0o s\u1ea3n ph\u1ea9m m\u00ecnh b\u00e1n. Khi \u0111\u00f3 th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn mua ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i mua b\u1eb1ng gi\u00e1 ti\u1ec1n. C\u00f2n t\u00ednh v\u1ec1 gi\u00e1 th\u00ec s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c b\u1edfi v\u00ec b\u1ea3n ch\u1ea5t s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n \u0111\u00e3 \u0111\u1eaft r\u1ed3i”, ch\u1ecb H\u00e0 chia s\u1ebb th\u00eam.<\/p>\n

B\u1ea3n th\u00e2n ch\u1ecb H\u00e0 lu\u00f4n coi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t b\u1edfi c\u00f4ng ngh\u1ec7 c\u00f3 ph\u00e1t tri\u1ec3n \u0111\u1ebfn \u0111\u00e2u th\u00ec s\u1ef1 uy t\u00edn v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. N\u1ebfu bi\u1ebft t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7, bi\u1ebft k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a qu\u00ea h\u01b0\u01a1ng m\u00ecnh v\u00e0 ki\u00ean tr\u00ec x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, n\u00f4ng s\u1ea3n Ngh\u1ec7 An ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 v\u01b0\u01a1n xa h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Th\u00fac \u0111\u1ea9y ti\u00eau th\u1ee5 n\u00f4ng s\u1ea3n tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1<\/b><\/h5>\n

Giai \u0111o\u1ea1n 2021\u20132025, Ngh\u1ec7 An \u0111\u00e3 \u0111\u01b0a h\u01a1n 266.000 ch\u1ee7 th\u1ec3 v\u00e0 h\u01a1n 8.800 s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p l\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, x\u1ebfp th\u1ee9 5 c\u1ea3 n\u01b0\u1edbc v\u00e0 d\u1eabn \u0111\u1ea7u khu v\u1ef1c B\u1eafc Trung B\u1ed9. \u0111\u1eb7c bi\u1ec7t, h\u01a1n 95% s\u1ea3n ph\u1ea9m OCOP c\u1ee7a t\u1ec9nh \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean \u00edt nh\u1ea5t m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Trao \u0111\u1ed5i v\u1edbi Ng\u01b0\u1eddi \u0110\u01b0a Tin, \u00f4ng Nguy\u1ec5n V\u0103n Long \u2013 Chuy\u00ean vi\u00ean ph\u00f2ng K\u1ebf ho\u1ea1ch \u2013 T\u00e0i ch\u00ednh \u2013 T\u1ed5ng h\u1ee3p, S\u1edf C\u00f4ng th\u01b0\u01a1ng t\u1ec9nh Ngh\u1ec7 An – cho bi\u1ebft, b\u00ean c\u1ea1nh vi\u1ec7c h\u1ed7 tr\u1ee3 \u0111\u01b0a s\u1ea3n ph\u1ea9m l\u00ean s\u00e0n, S\u1edf C\u00f4ng Th\u01b0\u01a1ng c\u0169ng t\u1eadp trung \u0111\u1ea7u t\u01b0 cho h\u1ea1 t\u1ea7ng TM\u0110T c\u1ee7a t\u1ec9nh. S\u00e0n giao d\u1ecbch TM\u0110T Ngh\u1ec7 An (37nghean.com) \u0111\u00e3 thu h\u00fat 479 doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng nh\u00e2n thi\u1ebft l\u1eadp gian h\u00e0ng v\u1edbi 3.747 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i v\u00e0 h\u01a1n 11,3 tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp l\u0169y k\u1ebf. Ngo\u00e0i ra, S\u1edf \u0111\u00e3 h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng h\u01a1n 50 website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p; \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 15 \u0111\u01a1n v\u1ecb ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn qua c\u00e1c video qu\u1ea3ng b\u00e1, TVC v\u00e0 phim ng\u1eafn gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. S\u1edf c\u0169ng ph\u1ed1i h\u1ee3p v\u1edbi nhi\u1ec1u \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c nhi\u1ec1u bu\u1ed5i t\u1eadp hu\u1ea5n \u0111\u1ec3 b\u00e0 con \u0111\u01b0a s\u1ea3n ph\u1ea9m l\u00ean s\u00e0n \u0111i\u1ec7n t\u1eed th\u01b0\u01a1ng m\u1ea1i,..<\/p>\n

M\u1eb7c d\u00f9, k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 \u0111\u00e1ng ghi nh\u1eadn, tuy nhi\u00ean tr\u00ean th\u1ef1c t\u1ebf tri\u1ec3n khai s\u1ea3n ph\u1ea9m l\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i cho th\u1ea5y c\u00f2n nhi\u1ec1u t\u1ed3n t\u1ea1i. M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh th\u1ef1c ch\u1ea5t tr\u00ean s\u00e0n c\u00f2n th\u1ea5p so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ch\u1ee7 th\u1ec3 tham gia. Nhi\u1ec1u h\u1ed9 s\u1ea3n xu\u1ea5t, HTX \u0111\u0103ng k\u00fd gian h\u00e0ng nh\u01b0ng kh\u00f4ng c\u00f3 nh\u00e2n l\u1ef1c chuy\u00ean tr\u00e1ch \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin, x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean, d\u1eabn \u0111\u1ebfn gian h\u00e0ng “ng\u1ee7 y\u00ean” d\u00f9 \u0111\u00e3 l\u00ean s\u00e0n.<\/p>\n

Logistics l\u00e0 \u0111i\u1ec3m y\u1ebfu c\u00f3 t\u00ednh c\u1ea5u tr\u00fac. Khu v\u1ef1c mi\u1ec1n n\u00fai chi\u1ebfm t\u1edbi 70% di\u1ec7n t\u00edch t\u1ec9nh nh\u01b0ng chi ph\u00ed v\u1eadn chuy\u1ec3n cao, ch\u01b0a c\u00f3 kho l\u1ea1nh chuy\u00ean d\u1ee5ng, m\u1ea1ng l\u01b0\u1edbi giao nh\u1eadn ch\u01b0a \u0111\u1ee7 d\u00e0y khi\u1ebfn s\u1ea3n ph\u1ea9m t\u1eeb v\u00f9ng s\u00e2u kh\u00f3 c\u1ea1nh tranh v\u1ec1 gi\u00e1 v\u1edbi s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u1ed3ng b\u1eb1ng d\u00f9 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n. \u00c1p l\u1ef1c ph\u00ed s\u00e0n \u2013 th\u01b0\u1eddng \u1edf m\u1ee9c 3\u201310% doanh thu t\u00f9y danh m\u1ee5c, c\u1ed9ng th\u00eam ph\u00ed qu\u1ea3ng c\u00e1o n\u1ed9i s\u00e0n \u2013 c\u0169ng b\u00e0o m\u00f2n l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c h\u1ed9 kinh doanh nh\u1ecf,\u2026<\/p>\n

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Ngh\u1ec7 An x\u1ebfp th\u1ee9 5 c\u1ea3 n\u01b0\u1edbc v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00ean S\u00e0n (Ngu\u1ed3n: Th\u1ed1ng k\u00ea c\u1ee7a B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng (c\u0169) https:\/\/tmdt.mic.gov.vn th\u00e1ng 7\/2025)<\/p>\n<\/figcaption><\/figure>\n

“B\u01b0\u1edbc sang giai \u0111o\u1ea1n 2026\u20132030, Ngh\u1ec7 An tri\u1ec3n khai m\u1ed9t s\u1ed1 ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n xu\u1ea5t kh\u1ea9u tr\u00ean \u0111\u1ecba b\u00e0n t\u1ec9nh. \u0110\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean t\u1ec9nh Ngh\u1ec7 An c\u00f3 m\u1ed9t Ngh\u1ecb quy\u1ebft – Ngh\u1ecb quy\u1ebft s\u1ed1 38\/2025\/NQ-H\u0110ND – chuy\u00ean bi\u1ec7t v\u1ec1 x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i v\u1edbi c\u00e1c m\u1ee9c h\u1ed7 tr\u1ee3 b\u1eb1ng ti\u1ec1n m\u1eb7t c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng cho t\u1eebng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00e2n v\u00e0 doanh nghi\u1ec7p” \u00f4ng Long nh\u1ea5n m\u1ea1nh.<\/p>\n

Ngo\u00e0i ra, s\u1edf C\u00f4ng Th\u01b0\u01a1ng \u0111ang x\u00e2y d\u1ef1ng K\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n TM\u0110T t\u1ec9nh Ngh\u1ec7 An giai \u0111o\u1ea1n 2026\u20132030 v\u1edbi m\u1ee5c ti\u00eau \u0111\u01b0a Ngh\u1ec7 An l\u1ecdt top 10 c\u1ea3 n\u01b0\u1edbc v\u1ec1 Ch\u1ec9 s\u1ed1 EBI; h\u1ed7 tr\u1ee3 \u00edt nh\u1ea5t 500 doanh nghi\u1ec7p l\u00ean c\u00e1c s\u00e0n TM\u0110T uy t\u00edn, h\u01b0\u1edbng t\u1edbi xu\u1ea5t kh\u1ea9u qua k\u00eanh TM\u0110T qu\u1ed1c t\u1ebf v\u00e0 \u0111\u00e0o t\u1ea1o h\u01a1n 10.000 l\u01b0\u1ee3t ng\u01b0\u1eddi d\u00e2n, h\u1ed9 kinh doanh v\u1ec1 k\u1ef9 n\u0103ng.<\/p>\n

Ngh\u1ec7 An \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 \u0111\u01b0a h\u00e0ng ngh\u00ecn s\u1ea3n ph\u1ea9m \u0111\u1eb7c s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng ra th\u1ecb tr\u01b0\u1eddng c\u1ea3 n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. Nh\u1eefng ch\u00ednh s\u00e1ch m\u1edbi \u0111\u01b0\u1ee3c ban h\u00e0nh l\u00e0 b\u01b0\u1edbc chu\u1ea9n b\u1ecb c\u1ea7n thi\u1ebft, nh\u01b0ng quan tr\u1ecdng h\u01a1n l\u00e0 s\u1ef1 tri\u1ec3n khai quy\u1ebft li\u1ec7t, th\u1ef1c ch\u1ea5t \u0111\u1ebfn t\u1eebng h\u1ed9 s\u1ea3n xu\u1ea5t, t\u1eebng gian h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

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Theo Ngh\u1ecb \u0111\u1ecbnh 38, c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp cho ho\u1ea1t \u0111\u1ed9ng TM\u0110T v\u00e0 ti\u00eau th\u1ee5 n\u00f4ng s\u1ea3n bao g\u1ed3m: H\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: t\u1ed1i \u0111a 30 tri\u1ec7u \u0111\u1ed3ng\/website cho doanh nghi\u1ec7p, HTX, h\u1ed9 kinh doanh (tr\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang th\u1ee5 h\u01b0\u1edfng ch\u00ednh s\u00e1ch kh\u00e1c c\u1ee7a t\u1ec9nh). H\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng gian h\u00e0ng online tr\u00ean s\u00e0n TM\u0110T trong n\u01b0\u1edbc: t\u1ed1i \u0111a 50 tri\u1ec7u \u0111\u1ed3ng\/gian h\u00e0ng \u0111\u1ec3 t\u01b0 v\u1ea5n, thi\u1ebft k\u1ebf, trang tr\u00ed, v\u1eadn h\u00e0nh gian h\u00e0ng. H\u1ed7 tr\u1ee3 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n b\u00e1n h\u00e0ng tr\u00ean s\u00e0n TM\u0110T qu\u1ed1c t\u1ebf (Amazon, Alibaba…): 70% gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng t\u01b0 v\u1ea5n, t\u1ed1i \u0111a 100 tri\u1ec7u \u0111\u1ed3ng\/h\u1ee3p \u0111\u1ed3ng \u2013 01 l\u1ea7n\/\u0111\u01a1n v\u1ecb. H\u1ed7 tr\u1ee3 duy tr\u00ec t\u00e0i kho\u1ea3n s\u00e0n TM\u0110T qu\u1ed1c t\u1ebf: 70% chi ph\u00ed, t\u1ed1i \u0111a 50 tri\u1ec7u \u0111\u1ed3ng\/n\u0103m v\u00e0 kh\u00f4ng qu\u00e1 2 n\u0103m k\u1ec3 t\u1eeb khi \u0111\u0103ng k\u00fd th\u00e0nh c\u00f4ng. H\u1ed7 tr\u1ee3 tham gia h\u1ed9i ch\u1ee3, tri\u1ec3n l\u00e3m trong n\u01b0\u1edbc: t\u1ed1i \u0111a 10 tri\u1ec7u \u0111\u1ed3ng\/l\u1ea7n, t\u1ed1i \u0111a 3 l\u1ea7n\/n\u0103m\/\u0111\u01a1n v\u1ecb (t\u1ef1 tham gia); ho\u1eb7c 150\u2013250 tri\u1ec7u \u0111\u1ed3ng\/ch\u01b0\u01a1ng tr\u00ecnh n\u1ebfu tham gia \u0111o\u00e0n t\u1eadp trung c\u1ee7a t\u1ec9nh. H\u1ed7 tr\u1ee3 tham gia h\u1ed9i ch\u1ee3, tri\u1ec3n l\u00e3m n\u01b0\u1edbc ngo\u00e0i: 100% c\u00f4ng t\u00e1c ph\u00ed c\u00e1n b\u1ed9 v\u00e0 t\u1ed1i \u0111a 300 tri\u1ec7u \u0111\u1ed3ng chi ph\u00ed gian h\u00e0ng, trang tr\u00ed, qu\u1ea3ng b\u00e1. H\u1ed7 tr\u1ee3 t\u1ed5 ch\u1ee9c h\u1ed9i ngh\u1ecb, h\u1ed9i th\u1ea3o k\u1ebft n\u1ed1i cung \u2013 c\u1ea7u, ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m tr\u00ean \u0111\u1ecba b\u00e0n t\u1ec9nh: theo d\u1ef1 to\u00e1n \u0111\u01b0\u1ee3c c\u1ea5p c\u00f3 th\u1ea9m quy\u1ec1n ph\u00ea duy\u1ec7t,\u2026<\/p>\n

Ngu\u1ed3n: https:\/\/www.nguoiduatin.vn\/<\/strong><\/a><\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 c\u00f4ng ngh\u1ec7 s\u1ed1, n\u00f4ng d\u00e2n Ngh\u1ec7 An \u0111\u00e3 ch\u00fa tr\u1ecdng vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u00e1n h\u00e0ng livestream\u2026 \u0111\u1ec3 qu\u1ea3ng b\u00e1, ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, b\u00ean c\u1ea1nh nh\u1eefng thu\u1eadn l\u1ee3i h\u1ecd \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u00e1p l\u1ef1c t\u1eeb ch\u00ednh…<\/p>\n","protected":false},"author":1,"featured_media":2409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/posts\/2408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2408"}],"version-history":[{"count":1,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/posts\/2408\/revisions"}],"predecessor-version":[{"id":2410,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/posts\/2408\/revisions\/2410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=\/wp\/v2\/media\/2409"}],"wp:attachment":[{"href":"https:\/\/grasslandvn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grasslandvn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}